Subject: Potential ≠ Sales

• “We run three restaurants in ...
  The restaurant located along the road with most traffic creates the lowest sales!"
• “There is one location with 600 ths inhabitants within 20 minutes.
  Other locations with only 100 ths inhabitants within 20 minutes make more sales!”

Subject: Competition

• “Companies A and B are our strongest competitors.
  When they open a store next to ours, our sales goes up!"

Subject: Customer requests

• “Our customers ask for new, modern stores. We remodeled some stores accordingly.
  But we do not create more sales!”
  

Subject: Outperformer

• “We do have locations that run very well. Nobody understands why.”

GENI has analyzed these situations. The findings are incorporated in the calculation models.

Some catchwords to this:

• Absorption analysis
• Convenience analysis
• Route analysis / neuralgic spots
• Traffic-Generator-Model for the calculation of stationary and mobile potential
• GENI centrality
• Format related affinity
• Competition categories
• GENI-Gravitation model