GENI stands for Georg Nippgen, founder and managing director of GENI. As a student in Heidelberg (mathematics) Mr Nippgen was working as a commentator on the chess world championship between Karpov und Kortschnoi for the local Rhein-Neckar Zeitung. The chief editor used „GENI“ as acronym for him. When founding GENI Consulting in 1992 Mr. Nippgen came back to this and used his old acronym.
A second hobby of Georg Nippgen is bridge. In 1990 he won the world championship in Geneva.
1981
Order by the leading German DIY-chain: “Development of a sales calculation model for DIY-stores”
Approach | Result |
---|---|
Phase 1 | negative |
Phase 2 Organisation of interviews of customers / traditional way | negative |
Phase 3 Organisation of interviews of customers and non-customers / focus on behavior (no opinions, wishes or the like) | positive |
Phase 4
| positive |
1983
Order by the leading German building material supplier: “Development of a platform for the operational business with focus on “sales management” and “organisation of logistics and delivery”.
1986
Location analyses / DIY Swiss
1987
Order by a food retailer / large formats: “Development of a model for sales calculation.”
Approach | Result |
---|---|
| positive |
| positive |
| positive |
1989
Setup of an internal database
1991
1992
GENI customer request to access the system
1993
1994
The system is labelled MarISGENI (Markt-Informations-System)
1997
1999
Order of McDonald’s Germany
2000/2001
Organisation of interviews in McDonald’s restaurants Enlargement of the definition of “potential / traffic generators”
2001
MarISGENI-version for McDonald’s Germany
MarISGENI-version for WalMart Germany
Founding GENI Polska / headquarter Warsaw
2002
MarISGENI version for Eastern Europe / Shopping Centers
2003
MarISGENI version for the branches „Cash & Carry“ and „Drugstore“
Upgrade of MarISGENI with knowledge modules
2004
Order by the market leader „C&C“ for 4 countries
Development GENI-Grid (1km²) for all countries
2005
Order by the market leader „C&C“ for additional 19 countries
2006
MarISGENI Knowledge version for Russia, Ukraine, Turkey
2007
MarISGENI Knowledge version for Japan
MarISGENI Knowledge versions are available for
2012
MarISGENI Knowledge versions for USA and Canada
Industry sectors DIY, Food Retail, Shopping Center
2016
MarISGENI-Knowledge version for „Health and FitnessCenter“
2001 - 2018
Annual updates of MarISGENI versions
General Approach
Phase 1:
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Phase 2: |
Phase 3:
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Phase 4: |